Logos, company or product names come to mind when it comes to the term “trade mark”. Unbeknownst to the general public, trade mark registrations can also be obtained to protect a shape or colour. In fact, some have even attempted to register a mark for smells, sounds or even, human faces. This begs the question, is it possible to trade mark a person’s face?
A recent decision from the EUIPO Board of Appeal (BoA) sheds a glimmer of hope for those up for a challenge.